Discovery Media Corporate Identity
Discovery Media is an advertising sales house for Discovery Networks Italy. The brief called for an identity that encapsulated the diverse portfolio of channels, and therefore advertising opportunities, that are available through Discovery Media. With most, if not all advertising sales agencies in Italy taking more of a blanket approach to sales, there was an opportunity for Discovery Media to offer a more intelligent, honest, and targeted service. The logo and colour palette was developed to signify the diversity of the offering; and the typefaces DIN & Bell MT italics were chosen to imbue the identity with a sense of elegance and refinement.