Flying Baby Shapes, Identity & Website
Flying Baby Shapes make baby mobiles specifically designed to develop and stimulate young babies' vision. In the womb, baby's eyes are drawn to where light and dark meet. Once born, they are enchanted by simple, high contrast black and white patterns as they cannot yet see colour.
We designed a logo that echoes the circular shape of wooden sewing hoops that are used to create the baby mobiles, and the high contrast identity and website reflects the core idea behind the brand.