MVP Auctions, Identity & Website
MVP are property auctioneers based in Sydney, Australia. They are the only auctioneers who do not promote their own brand at their auctions, focussing instead on promoting the estate agents brand. To play on this position, we created an identity which allows the MVP brand to shine and be noticed when necessary, but to also be able to fade into the background when it isn't. To do this, the logo can be used in full colour, or more subtly, as a glass mark that blends into the background.