Sun & Seed
Founded in 2004 on a small family farm that grew pumpkins and sunflowers, Sun & Seed produces 100% pure, certified organic, ethically sourced, raw seed, nut and fruit goodness. Using the highest-quality organic ingredients, they make delicious nut and seed butters, zingy vinegars, sumptuous oils, nutrition-packed protein powders and sprouted seeds and oats.
PROJECT
Brand Identity
Packaging
Website
This family-run business wanted a brand identity that would stand out in an increasingly crowded marketplace. To elevate the feel of the products themselves, we used a cream textured paper for the labels, embossed the product names and used gold foil on the logos.
WMT also developed a new tone of voice for the brand, employing more emotive and descriptive words so that the slow and careful nature of Sun & Seed’s production methods is used as a selling point.