Birdworld
Birdworld is a family attraction filled with interactive experiences and play spaces, with 181 bird species from around the world, set in 26 acres of landscaped gardens.
PROJECT
Brand Strategy
Brand Identity
Website
The problem
With a multi-million-pound redevelopment underway to transform Birdworld into a year-round destination, a bold new identity was needed. With brand new indoor and outdoor play areas being added to the already extensive park, the focus of the identity needed to shift from being a pure bird-based attraction to one that is rooted in nature, discovery, and above all, playfulness.
The thinking
The new adventure play area will blend seamlessly with the natural landscape, using the woodland to create an immersive environment amongst the trees. The beloved family attraction is being transformed into a year-round destination with the addition of an indoor 1,500-square-foot café and play area.
So to create an identity fit for Birdworld's newly expanded offering, we needed a strategy that combined a playful spirit with the natural world.
At the heart of the brand, we placed a new strapline: Naturally Playful – a nod to its new collection of nature-inspired interactive experiences, designed to spark joy in visitors young and old by celebrating the magic of nature.
“Our updated identity perfectly aligns with Birdworld’s values: family comes first, fun is for everyone, and nature is the best teacher”
— WOODIES WHEELER-BENNET, MARKETING MANAGER, BIRDWORLD
The solution
The animated logo consists of icons that represent Nature, Adventure, Birds and Play, alongside a bold and playful typeface.
The icons are also used in a joyful and playful pattern to adorn merchandise and stationery, set in the new vibrant but natural colour palette.
The movement in the logo is echoed throughout the identity with further graphic assets that represent the feeling of children rushing around, bouncing from one adventure to the next.
CLIENT TESTIMONIAL
“We couldn't be happier with the exceptional work delivered by We Mean This. Their team is brilliant, whether it's the copywriting, the stunning design, or their ability to listen and gather valuable insights when interviewing our team, visitors, and others. This approach has allowed them to capture the heart of Birdworld, ensuring the brand development and identity are perfectly aligned with our vision. Their expertise has exceeded our expectations every step of the way. Their timing and execution from launch phases to final delivery have been instrumental in our success. Thank you for transforming our ideas into reality. we are really proud of the outcome!”
– Woodies Wheeler-Bennet, Marketing Manager, Birdworld.