Last week, We Mean This attended the World Design Congress 2025 at the Barbican. The event was a valuable reminder that design is a force for good, and that we all have the power to help build a better future.

An interview with Zoë Franklin, formerly Deputy Head of Press at the V&A and now Director of Communications and Events at Horatio's Garden. Zoë talks to us about practical sustainability, comms golden rules and tips for career success.

Meaning is not ‘transmitted’ to us, we actively create it according to a complex interplay of signs and codes of which we are not always aware.